Who We Are

Based in the shadow of Mt. Katahdin in Millinocket, Maine, designlab is a small, closely-knit group of dedicated professionals passionate about creating smart, powerful graphic design that pops off the page and delivers results. Our services range from brand development to producing a simple business card. A quick stroll through our portfolio will tell the story. Click on any of the thumbnails to view our portfolio of work.

John Hafford

Principal / Creative Director

With a background in fine art & illustration, John headed several successful business ventures before becoming the director of marketing for ATX Forms Inc. During each of John’s three years, ATX was named to the Inc 500 list of fastest growing U.S.companies. At the same time, the company grew from $5.2 million in annual sales to over $30 million and was named Maine’s Business of the Year in 2002. After the successful sale of ATX for $40+ million, John set out to build designlab.

10 years later, designlab has established a reputation for delivering striking design, building successful brands and creating smart, effective campaigns. Our clients include companies large and small and include national brands like Dunkin Donuts, LL Bean, Four Season’s Resort, National Park Service, Evian bottled water, Hotel Belair and many more.


Jessica Masse

Director of Business Development

With a background in both business and science, Jessica brings a unique perspective to designlab.  Prior to joining designlab, she was an Information Analyst at the Jackson Laboratory and managed a research lab in the Department of Microbiology and Molecular Genetics at Harvard Medical School. Her background also includes marketing, public relations and she is the founder of a non-profit organization that brings US healthcare students to volunteer in clinics and hospitals in Morocco.

Jessica is on hand to make sure your project has a smooth transition into the development process.


Eric Brissette

Web Technology

In 1999, Eric Brissette began his career in the technology field as a Quality Assurance program analyst for several different software companies while exploring freelance Web development for others on the side. In 2004, he became the Webmaster for the University of Maine at Presque Isle (UMPI). During his tenure at UMPI, he has been the sole developer during multiple major website re-designs and has also progressed back-end systems integration to streamline various internal workflow processes.

Eric’s early years as a Quality Assurance program analyst pay dividends to his commitment to a flawless site design and his ability to leverage the flexibility of open source content management systems, such as WordPress and PageKit, allow for the creation of websites that are easy to modify and maintain.


Dana Michaud

Social Media Manager

Dana’s background is rooted primarily in Sales, Marketing and Business Management. With a resume that includes work encompassing both independent and corporate business as well as the US Government, Dana brings a breadth of experience to designlab. Having worked with entities such as Brinker International, Smith & Wesson and the US Department of Defense; Dana demonstrates a practiced level of professionalism in all her work. While working with larger entities has taught Dana to think big, her work with small- independent business has allowed her to develop creatively.

Dana’s broad spectrum of experience gives her a balanced perspective and unparallel enthusiasm for building business. She balances out her extensive business experience with a passion for aesthetics and persuasive writing.